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Dad Jokes as Vibe Checks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/41ec7c85-fe4e-48a1-8bac-899165cf4304/7-8-9.jpg Stories - Dad Jokes as Vibe Checks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/09a3cf9c-32bc-4adb-822f-c19fc56f1277/RENDEZVOUS.jpg Stories - Dad Jokes as Vibe Checks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/5c1c3905-017a-414f-820b-00c001b57d2c/TOWELS.jpg Stories - Dad Jokes as Vibe Checks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wichmansworld.com/stories/the-resume-is-dead monthly 0.5 2026-01-03 https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/8f746d2e-92ed-48ee-a550-e73069a88ce1/alexwichman_A_surreal_graveyard_of_paper_resumes_and_obsolete_o_917c82f9-22aa-4461-814d-d28c9d5a0c18.jpg Stories - The Resume Is Dead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/438615b6-7bcc-40a0-83b1-d6ce11e94f9a/alexwichman_A_shadowy_industrial_space_with_ritualistic_AI_symb_a572a818-893a-4f1e-aeee-6a0a44be6a39.jpg Stories - The Resume Is Dead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/0e630e2a-b21c-4ecc-9a67-788db851383c/alexwichman_A_chaotic_backroom_workshop_filled_with_glowing_mon_71d9c22e-35f8-4b50-b764-259ffdfa8a78.jpg Stories - The Resume Is Dead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/ec6fa482-324a-4a3e-81b8-0e8128325f3c/alexwichman_A_dreamlike_office_filled_with_translucent_workers__10e343f8-7459-46d7-9043-c3e5c40c3a7c.jpg Stories - The Resume Is Dead - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wichmansworld.com/stories/shoot-first-strategize-later monthly 0.5 2026-01-03 https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/96571fc8-da56-4d74-9766-703eef94d49f/See-Shoot-Sell-A.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out Whether you’re selling a look or a lifestyle, seeing your customer is believing. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/888be81d-d9e2-4680-b0fd-32224c094c2d/6967153123_c3fdb8c81b_o.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out When the bosses dog dresses better than you, it’s time to ask for a promotion. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/b513d1b0-19db-43dd-9ad8-acefe9edd3e5/8167058884_005d620fb5_o.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out Which one’s the real cop? https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/e9ae3f9b-997b-4ff9-99b5-5433a0019c21/41396545241_4b7ec011fe_k.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out The only place where they truly praise the dead. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/98ee5733-32be-4bf2-93c6-c9a313c1ca82/6347296641_99cbcc4ea9_o.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out For some guys, a day at the office means leaning against hot people’s windows all day. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/98be92c8-7dad-4654-aa23-0963cc1275cf/ko-25-s.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out In Santa Barbara, everybody’s a millionaire. Might as well show ‘em what you’ve got. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/0382dd74-fcdd-4749-bd48-53c1f560009d/12751669625_e702c263f7_o.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out “I don’t want to win just one. I want to win ‘em all.” He said. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/78866924-b17e-48f0-bb8d-990b2dc6bb71/20150725-_7250364.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out “Are you paparazzi?” She asked. “Could be.” I said. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/c5a75f50-d2cc-48a4-82b3-52b088e031e5/1-40699770674_8919a1b6b3_o.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out The old he-said, she-said plays out in real time everywhere you look. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/a7bbbe22-1969-4356-8b00-9b6c7eeeeaa5/8315663390_7427b9128a_o.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out “Who wants to ride my stud?” He asked. “Just a picture, thanks.” I said. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/9a3c1e82-2a20-4045-9358-b6271bcb0a82/52559675658_bf7665de04_k.jpg Stories - See, Shoot, Sell: Book 1 - Make it stand out “This isn’t going like the storyboard.” He said. “Fuck the storyboard.” She said. https://www.wichmansworld.com/stories/whats-a-brand-architect monthly 0.5 2026-01-03 https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/cff7f3e7-099e-4637-84a6-91ba88bbe4af/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_36f37e65-0d2c-4d96-ba2b-a61f9ee8f66a.jpg Stories - What’s a Brand Architect? - Make it stand out A Brand Architect does a lot more than pick your company colors. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/1d1ab363-dbb6-43dc-ae67-e4b4c664d0fa/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_7447e7ff-92e2-42b5-84ce-b9eb038f641e.jpg Stories - What’s a Brand Architect? - Make it stand out Brand Architecture is a way of weaving your company story -its mission, people, values, and reason for being- into everything the public sees and touches. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/50286121-8f0c-42fc-a295-3893d863d842/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_940b4382-ee8c-4d88-961e-d7841aa08824.jpg Stories - What’s a Brand Architect? - Make it stand out STAAJ Solutions serves ambitious business leaders in spaces like tech, finance, and medtech with enterprise-level strategy, tools, and support to help them scale with confidence. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/174b2784-c091-4942-bb92-f9bd8e1e96ee/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_a3f51ef1-1402-4819-a50d-176b442c3a3a.jpg Stories - What’s a Brand Architect? - Make it stand out STAAJ Health helps doctors turn their knowledge into personalized video education that improves patient outcomes. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/82ddaf57-4c9c-486d-98c3-0b01553acfb6/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_6eca81b3-372f-4163-81d3-595c43d5cefd.jpg Stories - What’s a Brand Architect? - Make it stand out Own or operate a company in a high-risk industry? STAAJ Safety helps protect your team and grow your business. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/7546e719-f958-44df-acb5-0e698b2ec380/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_e37d6129-8cf8-4b8d-a2fa-4ee414765e4f.jpg Stories - What’s a Brand Architect? - Make it stand out What Brand Architecture eliminates: mountains of paperwork and mis-aligned decisions that don’t move the needle. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/5e6cbfec-3deb-4a24-b5dd-0fde679a9b54/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_020ffbbc-498a-4a9f-8fee-6a872f6334ee.jpg Stories - What’s a Brand Architect? - Make it stand out A Brand Architect is a particular type of leader that brings every element of your business together: Tighter. Smarter. Better. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/7f54570c-7fae-46d5-8f6c-1030442d25b8/Untitled-1-2.jpg Stories - What’s a Brand Architect? - Make it stand out Brands like Notion, Mayo Clinic, and Toyota used brand architecture to scale successfully. Yahoo missed the memo. https://www.wichmansworld.com/stories/how-to-talk-to-robots monthly 0.5 2026-01-03 https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/3e519823-42cd-4e71-b549-c324c08b0220/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_68eef570-ab36-4a26-bdf8-618086ea86fb.jpg Stories - How to Talk to Robots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/54d189a1-5605-4d30-a674-ef60226dc9a6/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_75a15ed1-6c29-42cc-bf10-1b84a00c71a2.jpg Stories - How to Talk to Robots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/21fbbc69-e228-4805-abe1-a78e5d103ccb/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_af75330a-458e-4277-85dd-30711fb0fd44.jpg Stories - 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How to Talk to Robots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/5ba70765-e32b-47b0-b53b-6d47104ab030/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_59f9a89f-96c5-4d5b-a23a-f12b811bcfa3.jpg Stories - How to Talk to Robots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/1b924f2d-078c-47da-be67-bb7a2ae0ac89/alexwichman_Desigual_fashion_photograph_taken_with_Zeiss_anamor_f2d9b746-d69b-42b6-920d-82e7bf4f93d7.jpg Stories - How to Talk to Robots - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wichmansworld.com/stories/coffee-tariff-crisis monthly 0.5 2026-01-03 https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/37f0d3c2-b2f4-415e-8a8a-ad703411d472/alexwichman_Photojournalist_shot_film_photograph_with_Leica_ran_a0656b6d-a4e1-42bf-afde-7816b3662465.jpg Stories - Coffee Tariff Crisis - Make it stand out A coffee business buyer regards wholesale price sheets at a storage facility https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/b871ccda-67c1-451c-9219-8042a2935a60/alexwichman_Photojournalist_shot_film_photograph_with_Leica_ran_df877ea4-5f2b-41a9-80d7-bcfb51fbc85f.jpg Stories - Coffee Tariff Crisis - Make it stand out A woman picks coffee cherries on a farm in Costa Rica https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/a9213228-68e7-4850-8b3d-d8f29ce381ce/alexwichman_Photojournalist_shot_film_photograph_with_Leica_ran_fe635acd-af94-429c-b74f-a6dc5be3783d.jpg Stories - Coffee Tariff Crisis - Make it stand out Unroasted green coffee beans are stored upon import at a facility in California https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/e6e1cc94-81c8-4b69-8b93-6d6be12771f0/alexwichman_Photograph_taken_on_film_with_with_Leica_rangefinde_717fc986-620a-40b5-967c-b52744a1476e.jpg Stories - Coffee Tariff Crisis - Make it stand out A farmer roasts green coffee beans using traditional methods on a plantation in Vietnam https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/1ab1f201-905b-4bac-b4db-9cd0d969a968/alexwichman_Photograph_taken_on_film_with_with_Leica_rangefinde_4ce96fd3-d5f3-4465-bccb-2e386579cffb.jpg Stories - Coffee Tariff Crisis - Make it stand out A coffee roaster inspects a sample from a batch of beans before packaging https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/6de04be2-106b-45a9-a428-9f09a9f25a63/alexwichman_Photograph_taken_on_film_with_with_Leica_rangefinde_b9adcb6a-ee61-4b1a-95f0-06a9919d6dcc.jpg Stories - Coffee Tariff Crisis - Make it stand out A consumer checks labels on whole bean coffee in a grocery outlet https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/9cae59e7-51cb-48de-a222-ee1fc0764e64/alexwichman_Pphotograph_taken_on_film_with_with_Leica_rangefind_7a94c030-2a8e-40b3-8cb3-bdff096810cc.jpg Stories - Coffee Tariff Crisis - Make it stand out Women enjoy their favorite brews at a coffee shop https://www.wichmansworld.com/stories/the-secret-life-of-labubu monthly 0.5 2026-01-03 https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/2699e8be-327b-4f88-91e5-7739cd600bac/Screenshot+2025-04-10+at+18.36.11.jpg Stories - The Secret Life of Labubu - Make it stand out YouTuber Prymrr teases a live Labubu hunt & unboxing https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/a799afc4-9c0d-4e46-9c8c-136b63e1496d/Screenshot+2025-04-22+at+20.14.22.jpg Stories - The Secret Life of Labubu - Make it stand out TikTok user VincentElJorde goes Labubu shopping in K-Town https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/168c11f2-f4a5-4500-ab3d-9032daf83854/CarharttWIP+jacket+Labubu+Crop.jpg Stories - The Secret Life of Labubu - Make it stand out Flicker user Andy Pang shows off a Carhart + Labubu fashion combo https://images.squarespace-cdn.com/content/v1/6667b60b1f61fa7b721b8038/60ba8699-c61f-4095-aa08-b9b2746081f6/Screenshot+2025-04-10+at+16.53.14.jpg Stories - 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