from Engineer to Brand architect

Every hero’s journey starts with a call to adventure. For Alex, that call came through his work as a cloud hardware engineer, traveling the world while representing companies like Verizon, Ziff Davis, Edgecast, and AT&T. He didn’t just solve complex challenges in the streaming world, he became the human face of technology.

But long before his corporate adventures, Alex studied at the California Institute of the Arts, where he explored the intersection of storytelling and tech. There, he built immersive experiences that blended the analog and digital world with live-action performance, a creative foundation that never left him.

As the brand architect for STAAJ Solutions and it co-brands, Alex leads go-to-market strategies for founders, physicians, and leaders in high-risk industries. His work is personal. The outcomes matter. And the relationships he builds along the way are at the core of what he does best.

Today, Alex lives within the Hollywood thirty mile zone with his wife and three children. He continues to blend technical insight with the creative spirit honed through photography, painting, writing, and design. His approach is equal parts strategic and expressive, built on a belief that great storytelling can shape brands and change industries.

And like any true hero, Alex is always chasing the next great challenge, the next human connection, and the next story waiting to be told.

Book Time now to join Alex and craft your brand’s story together.