Alex Wichman Alex Wichman

Best Coffee Shop for LA Founders? week 2

Join me on the hunt for Hollywood’s most founder-friendly coffee shops. Testing Wi-Fi. Sampling pastries. Measuring focus. Checking the founder energy. Still chasing that perfect café that doubles as a satellite HQ.

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Alex Wichman Alex Wichman

Best Coffee Shop for la Founders? week 1

Join me on the hunt for Hollywood’s most founder-friendly coffee shops. In my first week of remote startup scouting, I tested Wi-Fi speeds, rated pastries, and explored the best spots for focus and founder vibes.

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Alex Wichman Alex Wichman

The Resume Is Dead

The hiring system is broken, and the resume is its ghost. Here's what comes next.

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Alex Wichman Alex Wichman

See, Shoot, Sell: Book 1

Street photography sharpens marketing instincts by teaching observation, timing, and storytelling. Here’s how to get started.

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Alex Wichman Alex Wichman

Coffee Tariff Crisis

50-year industry veteran James Weldon breaks down how new U.S. coffee tariffs could impact prices, supply chains, and your daily brew.

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Alex Wichman Alex Wichman

The Secret Life of Labubu

Why is L.A. hooked on Labubu dolls, and what does it say about branding today? Dive into what these toysa teach us about scarcity, identity, and the rise of anti-marketing.

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