Alex Wichman Alex Wichman

Let’s Kill Some Clowns

How the collab between MaryRuth’s and Liquid Death became a clown-murdering example of Brand Equity Transfer.

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Alex Wichman Alex Wichman

Yearning for the Mines

The Minecraft Movie reveals how a pixelated world of building mirrors our real-world desire for purpose, agency, and a fresh start.

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Alex Wichman Alex Wichman

SoCal Ren Fair

The SoCal Ren Fair created an entertainment genre where history and community thrive.

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Alex Wichman Alex Wichman

Becoming Bruce Gilden

New York street photographer Bruce Gilden is famous for his paparazzi style portraits of regular New Yorkers. I tried to emulate his style on the streets of Hollywood.

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Alex Wichman Alex Wichman

London On A Dime

I crossed the U.S. and the Atlantic for the first time, and gained new perspective on the world.

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Alex Wichman Alex Wichman

Paris, I Love You

Sometimes all roads lead to Paris, the city of blue doors, red noses, and a café au lait colored river.

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